The Influence of Strategic Marketing Decisions on Customer Purchasing Decisions for Green Products

Abstract Nationally and internationally, indiscriminate consumption patterns have caused significant problems, requiring an increase in customer purchasing intentions attitudes toward choosing green products. This article aims to identify the strategic marketing decisions that influence positive purchase It covers research problem of distinguishing impact on increasing a customer’s favourable Data is collected for this purpose using survey approach, which involves distributing well-designed questionnaire individuals. According findings study, there correlation between variables environmental awareness, preferences, brand image, product loyalty with intentions. Nevertheless, preferences image are relation customers’ intention items.